Statement of Ethics and Transparency

As a service provider and small business owner, I strive for the highest level of integrity possible - both inside and outside of my business. Here are some of the ways this occurs in my business:

Ethical Conduct

While the coaching industry does not have any centralized certifying organization, the International Coaching Federation is widely accepted as the industry gold standard. I follow their code of ethics in my business, which can be found here.

Pricing Transparency

While the pricing of specific offers are dictated primarily by the total scope of work required by the client, at any point in time, I have a defined Standard Rate. This rate is based on a typical individual 12-month coaching agreement and applies to new clients enrolled during that time period.

From time to time, I may choose to offer new clients discounted rates based on a variety of factors including blatant financial need. However, the number of hours reflected by discounted packages never constitutes the majority of total hours in my practice. Additionally, I never inflate the Standard Rate for a party based on any factor other than an explicit increase in total service hours.

Sales Transparency

I do not believe in using manipulative or dishonest sales tactics and actively work to provide a safe and ethical sales process in all interactions. It is never my intention to use explicit pressure when speaking to a prospective client. I also work to avoid leveraging fear-based or shame-based sales tactics in my marketing and sales calls. This being said, I am aware how insidious manipulative and fear-based sales and marketing tactics are in our industry, and I am always open to receiving direct feedback on this topic in service of my continual growth and development in this area.

For most of my packages, and all of my individual packages, I require that potential clients have at least one 90-minute coaching session with me. Often times, in the case of individual packages, I require two 90-minute coaching sessions before engaging in a paid coach-client relationship. This is not intended to be a coercion tactic. Rather it allows the minimum amount of time that I feel is needed for both parties to assess a good fit.

I typically do not propose details and pricing for individualized packages until after both parties have expressed informed interest in continued work together. However, I will openly and honestly answer questions about typical package details, including pricing, at any point throughout the introductory or enrollment process. The vast majority of my pricing is posted publicly on my website at all times.

Referrals and Testimonials

When appropriate or requested, I will refer other coaches or service providers to clients or prospective clients. While some of these people may be current or past clients of mine, many of them are not. I never receive any financial kickback for the referrals I make and do not participate in any compensated referral programs. Similarly, I do not personally run any compensated referral programs within my practice, nor do I provide any incentive or compensation for testimonials.

I am always happy to provide testimonials upon request and connect prospective clients with past and current clients. I am, however, bound to my clients by confidentiality, and therefore will never disclose their identity without explicit permission nor will I provide partial or complete lists of my clientele to anyone.

Service-Centric Model

The coaching industry is a service-based industry, and therefore it is important to me that my business model be a service-centric model. One of the ways I achieve this is by engaging a 10-10-10 rule: 10% of my gross income from coaching is donated to charity, 10% of my coaching hours are spent offering pro bono individual coaching, and 10% of my week is spent donating my time and expertise to charity outside of the coaching profession. I am always happy to provide a list of the charities I donate my time and money to as well as share the criteria I use for selecting my pro bono individual coaching clients to current and prospective clients who ask for this information.

Fulfillment Policy

All person-to-person services have a no refund policy. Tangible purchases such as books or recordings may receive a refund in the event of non-receipt or damage by emailing lisa@lisahusseini.com. Specific return and delivery policies for tangible goods are outlined under the specific goods. For any questions about delivery or return policies, please email lisa@lisahusseini.com. In the event a subscription service is offered, any requests for cancellation will be processed in 2 business days, and cancellations of subscription can be requested by emailing lisa@lisahusseini.com.